The purchase of the replica Baume&Mercier watches marked the fact that those days were finally over: Jackie Stewart felt like he had arrived.By 1968, he had emerged as Britain’s top driver and one of the top five in the world.To Jackie Stewart’s great surprise, Rolex’s Andre Heiniger approached him.He remembers: “He wanted to see if I would consider allowing them to use my photograph and likeness.” Stewart is not even sure how they knew he was a Rolex wearer.replica Baume&Mercier watches believed that Stewart, along with Arnold Palmer and Jean-Claude Killy, represented the cream of the crop: Sportsmen of that era who would endure. At the time, Stewart was 18 months away from his first world championship, and there were no guarantees he would win one at all.He says: “It has often baffled me that they chose me that early in my career.” However, Andre Heiniger was no ordinary chief executive and he became a legend in the watch business.
In 2008, racing legend Sir Jackie Stewart celebrated his 40th anniversary as a brand ambassador for Rolex.Few commercial relationships last more than a few years, but Stewart’s has endured for four decades.As Sir Jackie Stewart says himself, he has been married to the same woman for 46 years and to Rolex only four years less.Stewart is hugely proud of his relationship with Rolex.It all started in May 1966 when Stewart bought his first Rolex in Texas on his way home from the Indianapolis 500.He bought it with his Indianapolis winnings and it was one of the first signs that he was starting to make it as a racing driver.He remembers: “It was a gold Day Date with a President bracelet which was pretty fancy for me to buy in those days.But the replica Baume&Mercier watches was a symbol of me thinking that I have got enough money to buy something this exclusive.” The first years of his racing career had been spent virtually penniless, clawing his way to the top, and he could not even afford to run a road car.
